Terin Dallas 12 Channel Marketing Plan

A Home With a Story. A Plan With Purpose.

A coordinated approach to presenting your property, creating opportunities for discovery, and following through on the interest it generates.

  1. Position the Property
  2. Build Exposure
  3. Follow Through

Terin Dallas · Century 21 Miller Elite

Kitchen and living area in Terin Dallas's Nectarine Street listing.
The Starting Point Every home deserves a thoughtful introduction.

The Strategy Behind the Exposure

Every Home Has a Story. We Start With Yours.

Before choosing how to market your property, we identify what deserves attention, what buyers will want to understand, and what matters most to your move.

  1. What Sets Your Home Apart

    The spaces, features, improvements, and setting that give us something meaningful to showcase.

  2. What Buyers Need to Understand

    The details worth explaining clearly and the questions we should be ready to answer.

  3. What Matters to Your Move

    Your timing, priorities, and showing preferences help shape how we prepare and introduce the property.

The 12 Channel Marketing Plan

See the Plan.
Picture the Possibilities.

A closer look at how your home can be presented, shared, and experienced.

01 / Property Positioning & Photography Listing Photography
Kitchen and living area in the Nectarine Street listing.
The Property in Focus Nectarine Street · Kitchen & living area

The First Impression

Show the Home. Tell Its Story.

Lead with the spaces that help buyers understand the home—its layout, natural light, and the details that make it distinctive.

In This Example

The kitchen and living area appear together, helping buyers see how the spaces connect.

Behind the Presentation View execution details

Before the shoot

Identify priority features, prepare the spaces, and agree on the shot list.

Build the story

Select the lead image, sequence the gallery, and write clear property captions.

Review together

Check presentation and accuracy before the materials are released.

One Property. A Coordinated Plan.

The Plan in Motion

A Clear Launch. An Informed Seller.

We agree on the date your home enters the MLS. I coordinate the marketing around that date and keep you informed as the plan moves forward.

Before Launch

Before We Go Live

You’ll know the launch date, scheduled appointments, and anything needed to prepare the home.

During the Rollout

As Marketing Rolls Out

I’ll confirm when your listing is live and share the property presentation and key marketing updates.

After the Introduction

As Buyers Respond

You’ll hear about meaningful interest, showing feedback, and recommendations that deserve a conversation.

Your Property. Your Next Move.

Let’s Put the Plan to Work.

Let’s talk through your home, your priorities, and the timing you have in mind. I’ll recommend an approach that fits the property and outline the next steps.

Terin Dallas · Century 21 Miller Elite